Sonja Jane
Strategic Marketing
Deep marketing expertise, minus the overhead cost.
About Me
I spent the first 17 years of my career managing global iconic brands within a fortune 100 company in both B2B and B2C businesses. There, I was responsible for the P&L, new product innovation as well as annual strategic and operational planning of my respective portfolios. I then made the leap to the fast-paced world of digital healthcare, where I led the marketing function within emerging and mid-sized businesses. In this realm, my focus was brand, go-to-market planning, content strategy and sales enablement.
Today, I spend my time helping companies elevate their marketing competencies with a focus on helping them humanize their brands, making them more relatable and compelling to their customers. I enjoy the front-end work of mapping a customer’s situational analysis so we have a complete picture of their landscape, and then putting all the puzzle pieces together to create the marketing strategy. I get energized seeing the potential and uncovering winnable areas then building out the initiatives that can help my clients be more successful. I dig deep to find the opportunities that will be the most impactful and then help get them off the ground.
What I love most about my work? Being able to bring my expertise gained from years in corporate marketing to smaller organizations who need those skills, but might not have the capabilities on their team – or just can't justify the headcount. My accessible, collaborative and slightly less formal approach invites honest conversations that enable us to quickly expose the issues so we can immediately begin identifying opportunities. Nothing fills my cup more than adding tangible value to organizations who are eager to level up their marketing impact.
I’d love to partner with you!
Sonja O'Brien, MBA
Approach
2
Map the business variables.
We believe successful marketing is based on your ability to authentically connect with your target audience. This is only possible by spending time on the front end mapping the market inputs and identifying the "ah-hahs" that will be most impactful to your target audience.
4
Execute.
Whether you need ongoing part-time assistance or focused project-based support – we adapt the execution of your marketing plan based on your team and needs. We can do it. You can do it. Or, we can do it together.
1
We meet you where you are.
We identify where your business is today, what it needs and how much you can invest – and we scope the project to your unique specifications.
3
Make a compelling plan.
We clarify insights and prioritize opportunities to build a plan that meets you where you are at and enhances your marketing effectiveness.
Experiences
Competencies
Branding
Competitive Assessment
Content Strategy
Go-to-market Strategy
New Product Innovation
Omni-channel Campaigns
Opportunity Assessment / Market Sizing
Positioning and Messaging
Situation Analysis
Strategic and Marketing Plan Development
Industries
Consumer:
Office
Mass
Home Center: Consumer Construction
Commercial:
Occupational Health & Personal Safety
Industrial
Health Care:
Software as a Service (SaaS)
Med Device
Marketing Maturity Assessment
Marketing is a dynamic and evolving process, and every organization is at a different stage in its journey. To help you maximize your marketing potential and achieve meaningful results, we’ve created an assessment that provides valuable insights and helps you prioritize your biggest opportunities.
Do you know where your organization stands?
Take the survey now to assess your performance and uncover areas for growth!