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Sonja Jane
Strategic Marketing
Marketing Services
Flexibility to meet you where you are.
Choose the level and type of marketing support your business needs.
Fractional
On-going part-time services to support a variety of business needs.
Project
Focused initiative or program where extra support is required.
Advising
Consultations to brainstorm or give direction.
Marketing services unpacked.
Fractional
Small to mid-sized organizations might not require a full-time marketing executive or they can't justify the expense. On the flip-side, a full-time junior marketer often lacks the experience to take your business to the next level. That's why fractional marketing services can be such a great alternative. Fractional is just like it sounds, you are getting a fraction of someone's time on a recurring basis. As such, fractional hires can operate as an extension of the team, contributing to strategic project work and/or expanding bandwidth across a variety of on-going initiatives. Hours typically range from 5 - 20 hours a week, which can be an attractive option to get executive experience without the commitment of an internal hire which usually includes full-time salary, bonus, vacation and other benefits.
Project
When you have a more focused objective for marketing resources and it is finite in nature, project work might be the best option. There's lots of flex here to tailor the project scope and support to align with your objectives. Here are a few examples that might fit the bill, though we can discuss many other variations.
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Strategic, Operational or Marketing Planning: Business situation analysis, including data analysis and visualization, insights and priorities with focused plan
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Brand and Positioning: Find your "Why", what sets you apart and connects you with your audience
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New Product Innovation: Upstream and downstream commercialization services
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Content Strategy: Build a plan across different mediums and channels to engage at different buying stages and move customers through the marketing funnel.
Advising
Recurring consultations to support the business and give advice on elevating the marketing discipline and driving growth. Maybe there are some junior employees that can do some the executing, but figuring out what to do and where to invest, might be outside of their comfort-level. Examples could be diagnosing the marketing situation, assessing current tactics, asking probing questions and weighing options out. Other ideas could be, suggesting frameworks to getting clearer on your business or steps to tightening your brand, positioning, content, sales enablement activities and more.
To see more or discuss possible work let's talk >>
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